Friday, April 28, 2006

Phones Get Their Own Domain

First Internet Address for Mobile Phones - dotMobi - Announced at CTIA
 
Supported by Leading Industry Organizations, dotMobi Will Begin Registering Names in Late May
 
LAS VEGAS, April 5 /PRNewswire/ -- Today, Mobile Top Level Domain (mTLD) announced the availability of the first and only Internet address created for mobile phones: ".mobi".
 
"The dotMobi Internet address, which is set for launch on May 22nd, brings the ease of accessing the Internet from the PC to mobile phones everywhere, and clearly indicates Internet sites and applications that are designed for consumers on the go," said Neil Edwards, CEO, mTLD Ltd. "dotMobi is the Internet made mobile."
 
"More people have access to an Internet-ready phone than to a PC with Internet access," said Edwards. By 2008, researchers expect 1.3 billion people to be connected to the Internet through mobile devices.
 
However, accessing the Internet on a mobile phone can be frustrating. Downloading content to mobile devices can be expensive, slow, exceed screen size, and difficult to navigate.
 
"Many existing Internet sites are grounded in desktop PC-oriented services and were not designed with a mobile phone in mind, which has led to less than ideal performance for consumers," said Edwards. "The dotMobi sites are tailor-made for browsing and navigating on the mobile phone, making a far better experience."
 
To make creating Web sites for mobile Internet functional and reliable, mTLD has developed rules and best practices, all based on open standards, for content developers and service providers. This ensures that their Web sites can be viewed and navigated by any mobile phone.
 
The consultative dotMobi Switch On! Web Browsing Guide may be found at mtld.mobi. A guide for mobile messaging will be launched later this year. These guides are based on best practices specified by the World Wide Web Consortium's Mobile Web Initiative (MWI).
 
mTLD has already issued temporary domain names to Newbay, Nokia, TIM, Vodafone and Weather Channel, among others, to demonstrate the improved reliability of downloading dotMobi Web content on mobile devices.
 
"Many Americans will experience broadband for the very first time through wireless technology and research shows that consumers would like to access the Internet and other data services using their mobile devices," said Steve Largent, President and CEO of CTIA. "Ensuring predictable and reliable Internet access from any device on any network is important to CTIA -- The Wireless Association(R). CTIA is proud to announce that our members will be eligible for early Sunrise Period registration for dotMobi domains beginning May 22."
 
To see hands-on demonstrations of dotMobi Web sites on mobile phones at CTIA Wireless 2006, visit the "family room" at the CTIA Wireless Home and booth #2615.
 
mTLD Backed by Industry
Backed by many of the world's leading mobile operators, handset manufacturers and software developers, mTLD has been designated the official worldwide registry for the dotMobi domain.
 
Leading mobile industry associations including the GSM Association (an mTLD founding investor), CTIA -- The Wireless Association(R), and the Mobile Marketing Association have lined up to support an early dotMobi launch for their members May 22-29, 2006. Referred to as the sunrise period, this launch offers the mobile industry a week-long advance period to register their trade and service marks.
 
mTLD is working closely with the World Intellectual Property Organization (WIPO), registrars, copyright bodies and site owners to ensure that trademarks are properly protected during the sunrise period.
For more information on the dotMobi sunrise program, visit mtld.mobi.
 
About mobile Top Level Domain, Ltd.
mobile Top Level Domain Ltd (mTLD), a joint venture company based in Dublin, Ireland, is leading the development of Internet usage from mobile devices by switching on the dotmobi domain name. Unique among domain name providers, mTLD ensures that services and sites developed around dotmobi are optimized for use by mobile devices. Consumers on the go can have confidence that the Internet site or service will work from their mobile device when using the dotmobi address.
 
The company gained approval from ICANN (Internet Corporation for Assigned Names and Numbers) for the '.mobi' Sponsored Top level Domain (TLD) in the second half of 2005. mTLD is backed by leading mobile operators, network and device manufacturers, and Internet content providers. Investors in mTLD include Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM and Vodafone. mTLD is also a sponsor of W3C's Mobile Web Initiative.
 
CONTACT:
 Danielle Siemon
 Edelman Public Relations
 +1-650-429-2739
 danielle.siemon@edelman.com
 
 Vance Hedderel
 mobile Top Level Domain, Ltd.
 +1-703-485-5563
 
vhedderel@mtld.mobi

Wednesday, April 26, 2006

Affiliate Site Bestows 5-Star Rating on Domain Registrar

GoDaddy.com® Domain Registration Receives 5-Star Rating
 
Service & Extras Earn World's #1 Domain Registrar Review Place's Highest Status
 
[ClickPress, Tue Apr 25 2006] Review Place recently awarded a five-star rating to GoDaddy.com, the world's leading registrar of domain names.
 
GoDaddy.com is the “on-ramp” to the Internet for individuals and businesses worldwide, providing a one-stop shop for acquiring, creating and safeguarding a unique online identity. GoDaddy.com offers a comprehensive line of Internet products and services. Every domain name comes with an email account, blog hosting, a starter web page and other free extras.
 
“GoDaddy.com is committed to providing our customers with superior service and industry-leading low prices for all of our products and services, from domain registration to web hosting to secure certificates and e-commerce tools,” said Bob Parsons, GoDaddy.com founder & CEO. “We're very pleased to receive Review Place's top rating, because it reflects our dedication to listening to the needs of our customers."
 
GoDaddy.com is the perfect choice for users who are new to creating a website, as the service features website-building software and a free guide to designing a website. With all of these features offered free of charge, GoDaddy.com provides the best domain registration service package - and at a bargain price. GoDaddy.com beat out iPower, eNom and Dotster in earning the five-star rating.
 
“The packages that GoDaddy.com offers include services for which other hosting companies charge extra,” said Andy West, Review Place press relations representative. “Because of their combination of great service and great value, our reviewers feel that GoDaddy.com is among the best.”
 
One of the leading consumer-driven online communities, Review Place provides reviews on thousands of products and services. Review Place categories include home based businesses, employment services, relationship advice and many more. The site is dedicated to saving consumers time and money by providing quality information on the issues that impact their lives. To see the complete list of categories, visit www.ReviewPlace.com.
 
To find out more about GoDaddy.com and other related services, including descriptions, testimonials and product reviews, please visit Review Place's Domain Name Registration category at www.reviewplace.com/cat-371-InternetBusinessTools--Domain-Name-Registration.html.
 
About Review Place
One of the largest consumer-driven communities on the Web, Review Place publishes reviews on thousands of products and services. From weight loss programs to financial services to online dating sites, Review Place has the information you need! The goal is simple: to save you time and money by providing quality information on the products and services you seek. For more information, visit
www.ReviewPlace.com.
 
Company: Review Place
Contact Name: Andy West
Contact Email: support@reviewplace.com
Contact Phone: 602-476-1889

Tuesday, April 25, 2006

ICmediaDirect.com Sponsoring 2006 Domain Roundtable
 
Press Release by: ICMediaDirect.com 
 
(openPR) - New York, NY April 17, 2006 – New York City based online advertising agency ICMediaDirect.com is sponsoring the prestigious 2006 Domain Roundtable Conference in Bellevue, Washington – the premier conference in the booming Internet Domain business today.
 
Building on the success of last year’s inaugural convention, the 2006 Domain Roundtable Conference will be held at the Bellevue Westin Hotel, in Bellevue, Washington from April 19th to the 21st. The purpose of the event is to give participants the opportunity to learn more about current industry trends, as well as to provide networking opportunities.
 
Like many other entities attending the Domain Roundtable, ICMediaDirect.com has boosted their efforts in a domain business that’s been enjoying a period of impressive growth. This event boasts four distinguished keynote speakers and a wide selection of seminars that cover all aspects of today’s domain business. Additionally, there will be displays, receptions, and networking to meet any interest.
 
Domain Roundtable Conference goers will join the Domain Entrepreneurs, Technical Administrators, Domain Registrars and Resellers, Affiliate Program Managers, Industry Insiders, Search Engine Operators, Intellectual Property Community, Domain Brand Portfolio Managers, Press and Media, Venture Capitalists and brand marketers who share an interest in what’s going on in the domain arena and what tomorrow may bring.
 
For information on registration or any other questions about the Domain Roundtable Conference, April-19-21, 2006, in Bellevue, Washington, please call 206.838.9035.ext8 or visit www.DomainRoundtable.com.
 
ICMediaDirect.com has two locations, in Washington DC (email: ICMDdc@icmediadirect.com, phone: 202.277.6617) and New York, NY (ICMDny@icmediadirect.com, 212.563.6455 and was formed in 2001, with web design and web development divisions added in 2003.

http://www.bizprolink-internet.com - Free expired domain lists
http://www.DomainIncubation.com - Free domain hosting and equity building


Monday, April 24, 2006

Enhanced Regional Based Directories Hatched By Ezilon.com Directory

 
Ezilon.com Launches Enhanced Regional Based Directories

Ezilon Directory has rolled out its improved regional directories, a targeted search service focused to assist business and online users to access information within specific regions.

Houston, TX (PRWEB) April 24, 2006 -- Ezilon Directory has rolled out its improved regional directories, a targeted search service focused to assist business and online users to access information within specific regions.

Ezilon.com, part of Mbrasilla Corporation, is a directory with search engine founded with the purpose of providing individuals and companies around the world with easy-to-access information on different continental regions that include: North America, Europe, Asia and Oceania.

Ezilon.com increases its market share in the Internet industry by sticking to its fundamental marketing niche (localizing directory search). "As the size of the Internet increases, so does the emphasis on niche contents and searches," says Charles Michael. Ezilon.com provides easy solutions to web based search issues. Often times Internet users would like to search for business or person(s) or just plain information within a certain area but until now this had not been an option. Users would need to sift through pages of results in order to find an appropriate listing. Ezilon.com simplifies this process by allowing users to search only for region specific information. Each region has its own individual website for each searching and all sites can be accessed from the individual search sites. Ezilon.com therefore provides that option for business and Internet public.

We also offer the same variety of search capabilities as major search engines, as well as free classified ads, headline news, soccer/football, country briefs and marketplace section providing information for interesting and relevant contents.

Any business or general website wishing to be included in Ezilon.com directory may submit their website for review and inclusion. Ezilon.com only accepts website submissions from around the world with information pertaining to regions interest. You are therefore encouraged to list your websites while the present offers last.

Our goal is to provide targeted localized quality information to the visitors seeking information pertaining to regions covered by Ezilon.com network of directories and search.

For more information please visit Ezilon.com

###

Press Contact: Charles Michael
Company Name: Ezilon.com
Email: email protected from spam bots
Phone: 281-7544855
Website:
http://search.ezilon.com/


Friday, April 21, 2006

Click Fraud Exists, Click Fraud Exists, Click Fraud Exists. What I tell you three times is true.

Fighting Fraud In The Dark
 
by Mikhail Ledvich, Friday, April 21, 2006
RECENTLY, GOOGLE'S STAND ON CLICK fraud went from "it does not exist" to "we have settled a class-action lawsuit for $90 million," to "Believe us, as computer scientists, we have the ability to detect the invalid clicks before they reach advertisers," (as the company's CEO was quoted in a recent Bloomberg article.)
 
Unfortunately for advertisers and publishers, Google has tried to minimize the click fraud problem instead of solving it.
 
How can advertisers trust Google's CEO if the company flip-flopped its position from "there is no fraud" to giving back $90 million to advertisers? In that same Bloomberg piece, Google's CEO downplayed fraud's reach, while others estimate the problem to be 20 or 30 percent of all paid clicks. But think about this: if Google settled with fraud-affected advertisers for $90 million, that number was probably lower than whatever litigation may have uncovered within Google's network.
 
Yahoo, which has been more stoic in its defense of its own pay-per-click system, has maintained the party line when it comes to filtering fraudulent clicks. Also named as a defendant in the same lawsuit as Google, Yahoo refused to settle, claiming it sufficiently protects its advertisers from fraud.
 
However, a Harvard researcher just penned a report which details how Yahoo's Pay Per Click (PPC) affiliate network is being gamed by unscrupulous affiliates who use spyware and adware to commit click fraud. Andrew Beckman, President of SearchAdnetwork, confirms that various companies have approached him to syndicate his Yahoo Search Feed, pitching the fact that "they get a better revenue share due to the large click volume they can produce." He now worries that "Yahoo could not be monitoring all of these actions, and the repercussions are starting to take shape." Previously Yahoo had suspended guilty affiliates' accounts, and, with this research out in the open, hopefully Yahoo will terminate these accounts as well.
 
While all advertising networks should devote a greater effort to eliminating fraud, the problem exists at a level deep enough to make it difficult to combat the problem. None of the major advertising networks release any kind of information that can help advertisers. There is zero transparency and accountability in regard to the performance of their affiliate networks. In short, advertisers simply do not know where their ads are being shown. Many don't care so long as the ROI is good, but those worried about brand image wouldn't want their ads to appear on pages with questionable content, and even fewer advertisers want to be associated with adware, spyware and pop-ups.
 
It's surprising that advertisers have not banded together to demand more information from the networks.
 
Imagine if the networks provided a full disclosure statistics page? It might take the shape of an advertising 'dashboard' that details the exact amount of clicks the advertiser received--say 100, of which 20 were questionable. The dashboard would let the advertiser know it was only being charged for 80 clicks. This would show a good-faith effort on behalf of the network in combating the click fraud problem. This isn't to say the networks aren't trying to crush fraud now, but without admitting the problem, it will be hard for them to announce that they have found a solution.
 
If Yahoo and Google continue to keep their most profitable customers in the dark, they'll risk losing ads from the affiliate networks and high-paying clients will only advertise on search, where there is less incentive for fraud. That would significantly impact Google, Yahoo and the other major advertising network platforms.
 
Advertisers are not the only ones harmed by click fraud; publishers lose out as well. As advertisers begin to scale back their Google and Yahoo campaigns from affiliate networks, publishers who rely on Google's AdSense and Yahoo's upcoming YPN network to monetize their traffic will see a drop in well targeted, high paying ads. Fewer ads lead to lower per-click prices and less-relevantly targeted ads. And, just as advertisers lose money, publishers find themselves no longer able to command premium prices for their inventory. Unlike advertisers who can pull, edit and otherwise control their ads individually, publishers suffer as a whole; a collective punishment of sorts.
 
As long as there remains a financial incentive for people to commit fraud, the click fraud problem will not fully disappear. But, full disclosure by adverting networks can alleviate advertiser and publisher angst as well as allow others to help Yahoo and Google combat the quickly escalating fraud problem. How much data should the advertising networks provide without disclosing trade secrets, their "secret sauce"? That's an important question, but these secrets may soon lead to not having much performance data to hide.
 
By giving advertisers more data, advertisers will be more than happy to help networks stamp out fraud. But right now, everyone is operating in the dark.
 
Mikhail Ledvich is Chief Strategy Officer, Click Facts.
 
Search Insider for Friday, April 21, 2006:
http://publications.mediapost.com/
 
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Tuesday, April 18, 2006

Detection Tool For Click Fraud

 
Click Fraud Detection Tool

Click Fraud Detection Tools increase ROI for pay per click clients.

Pottsville, PA (PRWEB) April 18, 2006 -- Click Fraud is a serious matter, in fact many pay per click clients actually factor in a fraud rate of 20% when allocating their budget. We know this because in some industries this horrific click fraud rate is the norm.

It makes it even more unacceptible when we request a refund when we know it's click fraud by the simple fact that that a click every 12 min and 30 seconds each 12 min and 30 seconds is not a 'normal human click pattern'.

We decided to fight back, but not using the normal pattern of complaining, we decided to find hard evidence.

Internally we built a BETA click fraud detection tool located at ( http://www.tabooclick.com ) and ran some of our clients though the system. The system detects click fraud using several methods. The first and most simple is just by detecting multiple clicks from the same computer, however the tool does not stop there. Tabooclick also does a series of browser checks and other type of pattern checks to see if it's a real human clicking on the ad, or just a spam click fraud bot.

Generally click fraud can be broken down into three distinct groups.

The type of click fraud that an individual clicks on a competitors ad then clears cache and does it again and again. Though this can be a problem, it's by no means the worst.

Automated Click Fraud is the real problem. It's when someone sets up a script that starts clicking on competitors ads to drive down the ROI for pay per click clients. This is a problem when it's your competitor driving down your ROI.

The worst of them all is similar to the automated click fraud, but this could be considered 'click fraud for profit'. It's when a criminal signs up to place pay per click ads on their site and the runs this script though their site. This is the worst of the worst for the fact that not only are they driving up your Pay per click charges, but they are getting paid to do such.

Tabooclick.com does catch the vast majority of this type of fraud, however the system does not stop fraud from taking place, instead it provides you with a report that gives you hard physical evidence to back up your claims to the search engines when requesting a refund. We are actually somewhat shocked that a small firm in Pottsville, Pa figured out how to detect click fraud for the most part, but the search engines didn't.

When we setup the tool for our clients we had to keep refining the process to catch click fraud while keeping legit visitors from having any problems.

We are confident enough to allow others to test the product as long as everyone understands that this product is in BETA meaning that there still are some bugs in the system that could theoretically wipe out any pay per click that is run though the system. So we STRONGLY suggest that use this only for keywords that are rife with fraud and with a budget that you can afford to lose. We are working to refine the product and we need feedback, but we don't need lawsuits so please take heed to the warning that the system is in VERY extreme BETA and please expect some issues to pop up while using the product.

If successful, the report provided should force the search engines to issue you a refund or at least raise red flags for you to see.

As it stands now, tabooclick.com can detect automated click fraud and multiple clicks.

The service is 100% free during the testing period and it owned by Yooter InterActive Marketing (
http://www.yooter.com )

Press Contact: Roger Wehbe
Company Name: YOOTER INTERACTIVE MARKETING
Phone: 570-622-9121
Website:
http://www.tabooclick.com


Monday, April 17, 2006

Pixel Website Real Estate Agent Prolongs The Fad

 
Real Estate Agent Pixel Website Similar To Million Dollar Home Page

Take your pick -- Haute Living Magazine is now offering limited spots on one of the ‘haute-st’ new web sites for real estate agents and property seekers called Pickyourrealestateagent.com

Miami, FL  - April 17, 2006 -- Take your pick -- Haute Living Magazine is now offering limited spots on one of the ‘haute-st’ new web sites for real estate agents and property seekers called Pickyourrealestateagent.com

With more than $47,000 pixels sold already in fewer than 90 days, Haute Living’s ‘Pick Your Real Estate Agent” venture is picking off the nation’s finest real estate agents for prominent advertising on what will be the premier site for home seekers nationwide.

“While most other websites are growing in popularity by eliminating the real estate agent from the home search and buying process entirely, Pickyourrealestateagent.com is building relationships with the best real estate agents in the country to actively promote them by specialized regions,” said Seth Semilof, successful co-publisher of Haute Living magazine and Pickyourrealestateagent.com co- creator.

Real estate agents who get in on the action now at Pickyourrealestateagent.com secure their spot on the site indefinitely and spots are limited by region forever. Traffic to the site is growing as word spreads on this unique site that promotes real estate agents nationwide prominently and by state. Visit the site to see what how other realtors in 25 states have already ‘picked off’ their region and secured their spot on the newest site for property seekers looking for the best real estate agent by region. www.pickyourrealestateagent.com.

“Eliminating the real estate agent from the buying and selling process is the latest trend in real estate on the Internet. Sites like Google, Zillow and Craigslist are gearing up to compete for online buyers and are growing in popularity. Pickyourrealestateagent.com celebrates the value of the real estate agent and offers immediate access to specialized realtors all over the U.S.,” said entrepreneurial Haute Living co-publisher Kamal Hotchandani and co-creator of Pickyourrealestateagent.com

As the site grows in popularity and secures real estate agents nationwide, full scale advertising and marketing will begin on the site, growing its daily hits by consumers and spreading the word on the newest place in cyberspace for property seekers from all over the U.S. Real Estate Agents who have already secured spots on the site are investing in the next generation of the home and property purchase process -- a 24/7 meeting place that links realtors to their customers based on their specialty and needs.

Picking off the Competition (About www.pickyourrealestateagent.com) While competitors seek to eliminate real estate agents from the home buying process one by one, www.pickyourrealestateagent.com celebrates and promotes them by offering pixel purchase advertising on its website based on regional specialties. Successful Haute Living magazine publisher’s Kamal Hotchandani and Seth Semilof created this innovative web page to benefit real estate agents Nationwide and property purchasers nationwide by bringing them together by state of specialty/need, but limits advertising by state to eliminate excessive competition and organization. Pick your own region before it’s sold out at: Pickyourrealestateagent.com

Press Contact: Seth Semilof
Company Name: HAUTE LIVING INC.
Phone: 305.961.9956
Website:
www.pickyourrealestateagent.com


Thursday, April 13, 2006

When Webmasters Swarm

 
WebmasterWorld's PubCon Las Vegas Conference Dates Announced for November 14 – 17, Las Vegas Convention Center, USA

WebmasterWorld's Search Engine & Internet Marketing Conference, PubCon, has announced the dates for its Las Vegas Conference, November 14 – 17, 2006. The event is supported by the Industry's leading businesses as speakers, exhibitors, and sponsors.

Austin, TX (PRWEB) April 13, 2006 -- WebmasterWorld's Search Engine & Internet Marketing Conference, PubCon, has announced the dates for its Las Vegas Conference, November 14 – 17, 2006. The event is supported by the Industry's leading businesses as speakers, exhibitors, and sponsors.

Brett Tabke, CEO of WebmasterWorld said, "With so many high-interest topics we'll be returning to our three-day conference format, along with the classic PubCon networking event. It's great to bring together the leading industry speakers and sponsors from the top tier search engines, affiliate managers, SEO and SEM agencies, and related businesses to connect with attendees and to help them develop business relationships. And to do that in Las Vegas, too, fantastic!"

WebmasterWorld's conferences and sessions are for anyone involved in the Search Engine Industry, the Online Advertising Industry, Affiliates, Webmasters, and any business with an Internet presence.

Registration opens from June 2006: http://www.pubcon.com

About WebmasterWorld:
WebmasterWorld is the leading source for Search Engine and Internet marketing news, best practices and educational events. Founded by Brett Tabke, an early '80s innovator in running BBS (Bulletin Board Systems), the WebmasterWorld Forum began in 1996 and is now the largest community of online marketing professionals with more than 2 million posts and more than 100 discussion topics. WebmasterWorld Conference and PubCon events are for thought leaders in search engine and Internet marketing professionals to gather to share best practices in the, design, development, promotion and marketing of their businesses and brands.

For more information about the conference, contact Brett Tabke at 512-231-8107 or brett at webmasterworld.com.

In the UK, contact Neil Marshall Tel: (+44) 118 988 0288 or engine at webmasterworld.com.

For more details about sponsorship and exhibition opportunities contact Strategic Marketing Director Joseph Morin at 512-497-6856 or joe at webmasterworld.com

# # #

Press Contact: Neil Marshall
Company Name: WEBMASTERWORLD
Email: email protected from spam bots
Phone: 0118 988 0288
Website:
http://www.pubcon.com


Consumers Declare Listing Is Relevant

Relevant Segmentation of Consumer Search: Part One
 
by Chris Copeland, Wednesday, April 12, 2006
FOR TEN YEARS THE SEARCH industry has been built on the concept of keywords. What began in organic search has multiplied many times over in paid search. To many, this means no list of terms is ever too long, and no word ever irrelevant. Why? Because the advertiser only pays when someone clicks, and by clicking, consumers declare that a listing is relevant to their query.
 
But what if their click was not a guarantee of relevancy? What if the consumer had declared marginal interest through the lure of minimal text listings, and not a burning desire to become a brand customer and loyalist? What if the notion of search being a free lunch with costs tied only to interested clickers was, in fact, a myth perpetuated by the engines to bolster revenues?
 
A new study from France notes that Google and Yahoo score virtually the same in the all- important metric of relevance. The study further states the relevancy of search today isn't very good.
 
Google built its reputation on the simplicity and relevancy of its results. Users of search are constantly seeking more relevant information in a faster delivery model. For a study to show that as the market continues to grow in size, the quality of its return product is not increasingly better, is reason alone to give pause.
 
What if the problem wasn't at all related to search algorithms, page rank or the pecking order of placement, but rather to the way we think about search programs?
 
Search marketers espouse the value of "the tail" ad nauseam. They contend the bigger the keyword list--20,000 terms, 100,000 terms or 1 million terms--the more success brands are likely to have.
 
But what if this is a fallacy perpetuated by bid engines and bid tool makers alike? What if the tail in and of itself was not the be-all or the end-all?
 
What if, in fact, the answer to relevant search results lies in the searcher? Instead of a search term being a billboard for a company, it becomes a conduit between user intent and advertiser content. If so, then a new world of behavioral learnings begins to emerge, whereby keyword searches begin to classify users and the suddenly not-so-random way people behave in their searching.
 
What if it was from consumers' behavior that learnings could be derived, segmentation established, and keyword and content generated in order to be successful?
 
What if?
 
Chris Copeland is senior partner/managing director for Outrider, a search marketing firm based in St. Louis and a division of Mediaedge:cia.
 
Search Insider for Wednesday, April 12, 2006: http://publications.mediapost.com/
 
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Tuesday, April 11, 2006

Companies Empty Pockets For Blog, Podcast, RSS Advertising

 
New PQ Media Research: Blog, Podcast, RSS Advertising Grow Fastest Among Alternative Media, Surging 198% in 2005, and Forecast to Grow 145% in 2006 Study Finds Podcast Advertising Will Be Larger Than Blog Market by 2010

Combined U.S. spending on blog, podcast and RSS advertising bolted 198.4% to $20.4 million in 2005, and is expected to grow another 144.9% to $49.8 million in 2006, according to exclusive research released today by PQ Media, a custom media research firm.

Stamford, Conn., April 11, 2006 – Combined spending on blog, podcast and RSS advertising bolted 198.4% to $20.4 million in 2005, and is expected to grow another 144.9% to $49.8 million in 2006, according to exclusive research released today by PQ Media, a custom media research firm. But podcast advertising, nonexistent until 2004, is expected to be a larger market than blog advertising by 2010, according to Blog, Podcast and RSS Advertising Outlook, the first of five installments in PQ Media’s Alternative Media Research series. This groundbreaking series, the culmination of more than six months of primary research, is the first source to define, size and structure the burgeoning alternative media sector.

Blog advertising accounted for 81.4%, or $16.6 million, of total 2005 spending on blog, podcast and RSS advertising, collectively known as user-generated online media. But the blog segment will comprise only 39.7%, or $300.4 million, of overall expenditures in 2010. Podcast advertising, meanwhile, reached $3.1 million in 2005, and is projected to grow at a compound annual rate of 154.4% to $327.0 million in 2010, when it will be a larger market than blog advertising. RSS advertising, non-existent until mid-2005, generated $650,000 in 2005.

“Blog, podcast and RSS advertising are being driven by some of the same factors boosting the growth of the overall alternative media sector: continued audience fragmentation, the perceived ineffectiveness of traditional advertising, and the elusive but coveted 18-to-34-year-old demographic,” said Patrick Quinn, president of PQ Media. “Blog, podcast and RSS advertising have demonstrated an ability to reach younger demographics as well as influentials, and the media tend to be highly engaging. These are attractive trends to brand marketers that are focused on return on investment.”

The relatively small size of these markets is an indication of the newness of the media, the lack of standard metrics and various technology issues, Quinn added. “As advertising networks become more effective, user engagement escalates, and the industry works through its technology and measurement challenges, we expect user-generated media to grow at triple-digit rates over the next five years,” said Quinn.

Technology, auto and media brands are the most active in user-generated media advertising, accounting for more than half of total advertising spending in 2005, with the food & beverage and apparel categories rounding out the top five. The technology, auto and media categories will continue to generate more than half of all advertising in 2010.

Total spending on user-generated online media is forecast to grow at a compound annual rate of 106.1% from 2005 to 2010, reaching $757.0 million in 2010, according to Blog, Podcast and RSS Advertising Outlook. By comparison, the overall alternative media industry including, among others, markets such as branded entertainment, digital out-of-home advertising, mobile marketing and video-on-demand marketing, is projected to grow at a compound annual rate of 14.8% in the five-year period to $253.7 billion in 2010.

PQ Media’s Alternative Media Research Series will also include reports covering the overall alternative advertising and marketing industry, including all 22 alternative
 media segments, and the first report to size and forecast the global market for branded entertainment, among others. These publications are available solely through PQ Media’s website at
www.pqmedia.com. An executive summary of Blog, Podcast and RSS Advertising Outlook is available online at http://www.pqmedia.com/blog-podcast-rss-advertising.html.

PQ Media is the world’s leading provider of alternative advertising and marketing research. The firm also delivers exclusive data and information on traditional media, including advertising, marketing services, consumer and business media, and media usage. Founded in 2002, PQ Media has two major practice areas through which we provide custom and syndicated research to brand marketers, media buyers, media companies and financial institutions. PQ Media is located at Two Stamford Landing, Suite 100, Stamford, CT 06902. Phone is 203-921-0368; Fax, 203- 921-0367; E-mail, email protected from spam bots.

Contact: Wendy Marx
Company Name: Marx Communications
Phone: 203-445-2850
Website: www.pqmedia.com  
 
______________________________________________
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Monday, April 10, 2006

New Version of Content Syndication Tools for Webmasters and Bloggers

 
Business Corp. Launched a New Version of StepWebZ.com, the Online Premier Provider of Content Syndication Tools for Webmasters and Bloggers

StepWebz provide Webmasters and Bloggers with a full range of fully-customizable, easy-to-use but yet professional Web tools (The StepTools) that let them improve their website and blog content, interactivity and stickiness in just a few minutes.

(PRWEB) April 10, 2006 -- Coldbrook Business Corp. launched a new version of StepWebZ.com, the online premier provider of content syndication tools for webmasters and bloggers.

StepWebz provide Webmasters and Bloggers with a full range of fully-customizable, easy-to-use but yet professional Web tools (The StepTools) that let them improve their website and blog content, interactivity and stickiness in just a few minutes.

The new version of StepWebZ.com can be summed up in four words: Get more for less.

“Our aim has not changed. We still want to provide professional, user-friendly and innovative Web tools that Webmasters and Bloggers can use to bring their site or blog to life and improve the online experience of their audience but we have changed our approach and added a crucial element: Webmasters and Bloggers can now earn money using our tools.” say StepWebZ directors.

Webmasters and Bloggers can now monetize their traffic thanks to StepWebZ sophisticated contextual advertising solution: the Orange LinkZ. The latter display dynamic advertising inside the StepWebZ tools by combining information from content news sources with advertisements from Google and Amazon. Visit http://www.stepwebz.com/orange_linkz.asp for more information on the Orange Linkz.

StepWebZ visitors can now read real-time aggregated content from thousands of the most reliable news sources directly on the StepWebZ site and then syndicate news, blogs, fun stuff, and shopping guides on their own site or blog using a wide array of fully customizable tools including news tickers, news boxes, news links and news patches. Other tools such as forums, rating boxes, polls, surveys and RSS tools are also available.

StepWebZ also allows Web publishers to monetize their content. Content providers can distribute and monetize their content with StepWebZ white label content syndication solutions. Blogging platforms and site builders can propose StepWebZ tools to their members and earn high commissions. Bloggers can use StepWebZ buttons to syndicate and monetize their RSS feeds. Visit http://www.stepwebz.com/solutions.asp for more information about our solutions.    

Check out http://www.stepwebz.com to find out more about the new StepWebZ site and the Orange LinkZ.

Nicolas Bussard, Ph.D.
www.stepwebz.com
(646) 736-7331

# # #

Press Contact: Nicolas Bussard
Company Name: COLDBROOK BUSINESS CORP.
Email: email protected from spam bots
Phone: 0016467367331
Website:
http://www.stepwebz.com


$100 Each For Used Keyword Dot-Com Domain Names

 
100 Keyword Dot-Com Domain Names to Sell for $100 Each

Domain name liquidator BRANDomains announces new sale.

Sacramento, Calif.  - April 10, 2006 -- Domain name liquidator BRANDomains.com announces a special domain name liquidation sale. The portfolio includes over 100 dot-com domain names and other domain name extensions, including several one-word dot-com domain names. All domain names are offered for $100 each via BRANDomains.com.

The rich portfolio includes many popular domain name and search keyword categories, including IPO, stock, investment, movie, photo, book, auto, weather, music, search, ticket, job, sports, fitness, poker, New York and employment domain names.

Sports
--------
adventure sports guide
arena sports bar
football pulse
sports fan gear
supreme sports picks

Fitness
--------
body energized
fitness toolbox

New York
--------
experience new york
nyc job hunt

Poker
--------
pokermania
poker visors

IPO
---
IPO contact
IPO hunters
IPO prices

Stock and Investment
--------------------
Stock User
Quote Lines
Quote trax
Stock Fest
TradEquity

Movie
-----
Relic Movie
Movie Types

Photo
-----
Photo Hound
Photo EZ

Book
----
Nu Book
Financing Books
Barter Book
Book Upload
New Age Book

Auto
----
On Time Auto
Acme Autos
Tire Lookup
Parts Truck
Tire Vendor

Beef
----
Nebraska Prime
Nebraska Steaks

Weather
-------
Map Weather
Weather Models

Music
-----
Reno Music
Music Lair

Search
------
Electro Search
Secondary Search
Find Topic

Job and Employment
------------------
Hire Ideals
Hire Revenue
Skill Indicator
NYC Job Hunt

The portfolio includes several one-word, dot-com domain names, including: Caribi, Parthians, Piraque, Polycentrism, Spiralling, Stirk, Beverageous, Cargaecia, Mononym, Matronym, Tetralogy, Recockulous.

In addition, there are many popular “brandable” and two-word domain names, including: Greek Services, Dine Detroit, Gear Tips, Lawn Quote, Notebook Light, Searing Hot, Xtra Xtra, Author DVD, Facial Imagery, Active Interest.

Finally, the portfolio includes many domain name industry related terms.

To purchase any of these domain names via secure escrow service, please visit http://www.BRANDomains.com.

Contact: Keith Pieper
Company Name:
Phone: 877-938-3842
Website:
http://www.brandomains.com


 Actual list of domains with some possible site ideas:

acmeautos.com
activeinterest.org
adswop.com                        - Italian advertising
adventuresportsguide.com   
agencyrep.com
alternaticket.com
arenasportsbar.com
authordvd.com
barterasp.com
barterbook.com
barterlogic.com
beanscoffeestop.com
beverageous.com
bluebeaches.com
bodyenergized.com
bookupload.com
cardsorama.com   
cargaecia.com
caribi.com
cryospheric.com
dinedetroit.com
electrosearch.com
empireworldtowers.com
environomical.com
eventmixers.com
experiencenewyork.com
facialimagery.com
faxnewsletter.com
financingbooks.com
findtopic.com
fitnesstoolbox.com
footballpulse.com
gardenname.com
getamex.com            - Hispanic employment agency
giftcertifichecks.com
greekservices.com
hireideals.com
hirerevenue.com
ideaaddict.com
illegalop.com
imagename.com
imagesque.com
industryip.com
ipocontact.com
ipohunters.com
ipoprices.com
joydown.com
lawnquote.com
maptimes.com
marketadviser.com
matronym.com
meiran.org
memosearch.com
mononym.com
movietypes.com
musiclair.com
nebraskaprime.com
nebraskasteaks.com
netbranded.com
newagebook.com
notebooklight.com
nubook.com
nycjobhunt.com
oneweekwebsite.com
ontimeauto.com
outsideparty.com
parthians.com
partstruck.com    - Personal injury site
photoez.com
photohound.com
piraque.com
pokerbookstore.org
pokermania.org
pokervisors.com
polycentrism.com
quotetrax.com
reapplication.com
relicmovie.com
renomusic.com
scientificpricing.com
searinghot.com
secondarysearch.com
secondbusiness.com
secondhandbrands.com
shoephile.com
simulationnews.com
skillindicator.com
spiralling.com
sportsfangear.com
stirk.com
stockfest.com
stockuser.com
supremesportspicks.com
sushiparties.com
swissarmygear.com
synchromic.com
tahoetrails.com
tetralogy.com
tirelookup.com
tirevendor.com
tradequity.com
trafficstarter.com
treepicker.com
webhotelrooms.com
webpowermarketing.com
workndog.com
xtraxtra.com

______________________________________________
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Friday, April 07, 2006

MySpace Web Sites Offered At Insane Prices

 
MySpace Editor Surge: Rich Young Webmasters

The MySpace phenomenon has allowed Webmasters to net over $1,000,000 per year in less than four months.

(PRWEB) April 7, 2006 -- MySpace, a social networking phenomenon, has opened up many opportunities for Webmasters as young as 18 years old. Alexa, a Web site traffic analyzer has consistently ranked MySpace in the top ten worldwide ranking. This volume has caused the demand for MySpace profile editor Web sites to explode.

Young Webmasters have taken this opportunity to monetize that traffic and open up revenue channels on a whole new level.
Zobbler.com, a Web site of only three months of age, is up for sale on BuySellWebsite.com for $785,000. MySpaceSupport.com, six months old, was previously listed for over $1,000,000. These Web sites earn money through advertising mediums such as Google Adsense and Yahoo Publisher Network each time a user clicks on an ad.

While it seems like these sites are popping up left and right, the amount of users seeking such resources is much greater and can yield high traffic and revenue income for Web masters. "I had my site up for just a few days and I was already receiving thousands of hits. It's simply a way for me to make some extra cash, but the money coming in is much more than I expected" says
MySpaceGrill.com owner - 21 years old.

Todays young Webmasters are tomorrow's innovators. Something as simple as a profile editor Web site has allowed these youngsters a solid income flow that can be used for future Web sites and ventures, but how long will this last? It is only time before MySpace itself offers such a service which could cause the ultimate demise to the hundreds of MySpace profile editor sites.

###

Press Contact: Jason Rodriguez
Company Name:
Email: email protected from spam bots
Phone: 8054485050
Website:

______________________________________________
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____________________________________________
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____________________________________________


Wednesday, April 05, 2006

Online Legal Service Provider Caves To NP Complaint About Keyword Marketing

 
LegalMatch and Pine Tree Legal Assistance Amicably Agree to Settlement

LegalMatch, a national provider of online legal services, and Pine Tree Legal Assistance, a nonprofit company that provides legal services for Maine's poor, have reached an amicable settlement in a legal dispute that LegalMatch calls, “More of a misunderstanding than a lawsuit.”

San Francisco, CA (PRWEB) April 5, 2006 -- LegalMatch, a national provider of online legal services, and Pine Tree Legal Assistance, a nonprofit company that provides legal services for Maine's poor, have reached an amicable settlement in a legal dispute that LegalMatch calls, “More of a misunderstanding than a lawsuit.”

According to the original suit, (US District Court, District of Maine, Case # 06-CV-45-P-H), advertisements from California-based LegalMatch appeared when a computer user typed "Pine Tree Legal Assistance" into Web search engines including Yahoo!, MSN, and Google. The suit, filed on February 28, 2006 in U.S. District Court on behalf of Pine Tree Legal Assistance, has now been settled with no monies changing hands.

According to Don Keane, Vice President of Marketing for LegalMatch, “We [LegalMatch are working with the nation’s major search engines, including Google, Yahoo, and MSN, to make sure non-profits are not part of our multi-million dollar search engine marketing program. We have the greatest respect for non-profit agencies that service people’s legal needs,” says Keane. LegalMatch is a free online legal matching service based in San Francisco, California, and Pine Tree Legal Assistance is a non-profit provider of free legal services to people in need and serving the State of Maine.

About LegalMatch
Established in 1999, with a formal site-launch in 2000, LegalMatch is a leading national provider of online legal services. Corporate offices are located in San Francisco and Los Angeles. For more information regarding the company, please contact Don Keane, Vice-President of Marketing at (415) 946-0855.

About Pine Tree Legal Assistance Service
Pine Tree Legal Assistance is a nonprofit corporation with 501(c)(3) status established in 1966 by private attorneys in Maine to meet the need for legal assistance by low-income residents. Over the past 35 years, Pine Tree has become a recognized part of the justice system in Maine, providing help to over 350,000 Maine people since its doors first opened.

# # #

Press Contact: Donald Keane
Company Name: LEGALMATCH
Email: email protected from spam bots
Phone: 415-946-0855
Website:


Tuesday, April 04, 2006

Domain Investors Feel Frenzy Fed By Registrars

.eu, biggest deal for Domain Investors
 
Press Release by: EuroDNS S.A. 
 
04-03-2006 - (openPR) - EuroDNS expect already on 7th April (the start of landrush) more then 1 Million applied .eu Domains. This would make the .eu the fastest growing Top Level Domain world wide. One of the reasons is that domain investors and speculators are trying to protect since the sunrise in December good names. But this underlines only the high value of .eu. In addition to EuroDNS a lot of experts are sure that .eu will beat .net already this year. This is the result of the demand for .eu in the last 4 month during the sunrise compared with .biz and .info.
 
On 7th April 2006 starts the landrush, with this date all restrictions for European Citizen to register .eu Domains are falling, there is no need any more to have a Trademark or a Company to register a Domains. So if you want to register the domain www.I-like-my-car.eu you can do so, if it is not registered already. You need only an address inside the European Union.
 
You should not wait longer to register your preferred Domain Names, if you register your .eu-names now the Registrar will submit them on the 7th April for you to the Registry. All Domains that can not be registered will be credited back into your Account. You can use this credit for another .eu names or completely other domains at EuroDNS.
 
The Registration costs are 18,- Euro per year.
 
EuroDNS ( http://www.eurodns.com ) is a European-wide Domain Name Registrar, specializing in Country Code domain names registrations for the expanded, 25-country European Union.
 
Press Contact:
Frederick Schiwek
41 z.a. Am Bann
L-3372 Leudelange
Luxembourg
http://www.EuroDNS.com
 
Germany: 0180 5236275 ∙ Luxembourg: +352 263725-1
Belgium: +32 (0)80 503005 ∙ USA: +1 360 2275688
UK: +44 (0)20 70438288 ∙ France: +33 870 441400
Fax: +352 263725-37

______________________________________________
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Sunday, April 02, 2006

Unlimited Leads, Unlimited Income Potential, Unlimited Hype

Income For Life

A new domain registration company is currently sweeping the internet. Global Domains offers some outstanding features including a seven day free trial.

Brisbane, Australia (PRWEB) March 31, 2006 -- A new domain registration company is currently sweeping the internet. Global Domains offers some outstanding features including a seven day free trial.

Global Domains is without doubt one of the most progressive domain providers on the internet today. Having been recently ranked in the top 50 companies on Inc 500 Global Domains have proved that they are here to stay.

Their website promotion
http://website.ws/kennick [PRWeb Press Release Newswire] is catchy, fun to watch and best of all you can take up their offer of a seven day free trial to see if you like what they have to offer.

Bring on board your friends, relatives or other interested parties and you can start to generate income, making owning your own website a great way to supplement your income. Get really serious and who knows you may even not need to work again.

There are nearly a billion people online now, and many of them want an easy way to build their own sites. Global Domains offers the opportunity to do just that at an extremely competitive price with the added bonus of generating income at the same time.

Contact:
Ken Nickless
001161736300114

______________________________________________
FREE 1 Year Tech and Business Magazine Subscriptions!
http://consultant-directory.tradepub.com/
______________________________________________
Free lists of over 9 million expired domain names
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____________________________________________
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http://www.Consultant-Directory.com
______________________________________________
Professional SEO firm submits to over 180 systems
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http://www.Best-Free-Search-Engine-List.com
____________________________________________
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http://www.seoby.org
____________________________________________


Island wants its net identity back, Has NU Use for Pornography

 

Island wants its net identity back
Telegraph.co.uk - United Kingdom
... a coincidence that has done wonders for his business,.NU Domain Ltd ... pornographic sites, although Mr Semich denied any responsibility for the registration of the ...

New Internet domain for porn delayed
Radio New Zealand - Wellington,New Zealand
... week. The new domain's sponsor ICM Registry had understood the new Internet domain ".xxx" would be signed off at the meeting. However ...

Time for .xxx porn Internet domain 'well overdue': Internet NZ
Radio New Zealand - Wellington,New Zealand
Internet New Zealand says a decision one way or the other needs to be made on the .xxx porn domain. ICANN, the organisation which ...

GMail for Domains vs. MS Live Office?
Slashdot - USA
utlemming asks: "With the announcement of GMail for Domains and Microsoft Live Office, both in beta, business users will soon have a choice in hosted email ...

ZOMG GTA Chicago! Skepticism overwhelms us
Joystiq - Santa Monica,CA,USA
... The site was registered through GoDaddy.com, who in turn report the registrar as an anonymous service called Domains by Proxy, Inc.. ...

Mobile Domains For Sale In May
Mobile Gadget News - USA
TechWeb is reporting that, "Mobile Top Level Domain (mTLD), the company behind the .mobi (dotmobi) domain, will begin registering Internet addresses in May ... 

Plans for .XXX pornography web domain shelved
MSNBC - USA
A plan for a new internet "domain" for pornography has once again been shelved, dealing another blow to the US-backed addressing system that acts as the glue ...

Australia Weighs In On Porn Site Debate
IDM.net.au - Strawberry Hills,NSW,Australia
... “The Australian Government would be concerned by the creation of an Internet domain specifically for material which is largely illegal under Australian ...  

195Host Relaunches Website and Plans
HostReview.com - Orland Park,IL,USA
... 195Host offers Linux based web hosting, reseller hosting and domain registration services for individuals and small businesses. ...

Web Host Globat Upgrades Plans
Web Host Industry Review - USA
... All packages come with "forever free" domain names which waives the domain registration fees every year for return customers. They ...
 


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